The Audience Intelligence (aka Audiense Lite) app in the Semrush App Center is a streamlined version of the Audiense platform. Here's a breakdown of the main differences between the two options.
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Capability
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Audience Intelligence app (Audiense Lite)
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Audiense
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Audience definition
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Criteria filters available:
- Followers of an X handle (Global)
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Criteria filters available:
- Age
- Bio-keywords (self-description)
- Entity type
- Followers of an X handle
- Gender
- Interests (IAB criteria)
- Job Title
- Language
- Location
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Audience segmentation
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- Affinity segmentation (shared interests)
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- Affinity (shared interests)
- Interconnections (who follows who)
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Insights (same level of data)
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- Demographics
- Socioeconomics
- Influencers and brands
- Interest categories Media affinity,
- Content
- Personality
- Buying mindset
- Online habits
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- Demographics
- Socioeconomics
- Influencers and brands
- Interest categories Media affinity,
- Content
- Personality
- Buying mindset
- Online habits
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Benchmark (comparing with reference audiences)
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Compare your audience or segments with:
- Global or national average (users on X)
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Compare your audience or segments with:
- Global or Country average (users on X)
- Other Segments
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Actions button inside reports
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- See audience definition
- See audience or segment members
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- See audience definition
- See audience or segment members
- Rename report or edit segment names
- Create a report with segment members
- Merge segments
- Share report
- Download report
- Export members to XLS
- Download Targeting Pack
- Integrate with other tools such as Social Listening platforms
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Pricing difference
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- $150/month (Includes 1 report)
- Additional reports available (see below)
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- $1199/month (base plan incl. 5 reports per month)
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