Map Rank Tracker

Map Rank Tracker checks your business ranking on Google Maps for chosen keywords. To set it up, just input your business location, number of map pins (map grid), and a search query/keyword. Then, Map Rank Tracker produces a heatmap report with your business rankings for every map pin.

What Is Map Rank Tracker?

Map Rank Tracker helps local businesses track how well their business performs when a user from a selected area searches for a specified keyword.

Map Rank Tracker is available as a stand-alone solution.

Users with a Semrush Local Premium Plan will automatically be considered Map Rank Tracker paid users. These users will receive Map Rank Tracker credits to use on campaigns.

How Can Map Rank Tracker Help Me?

Businesses in competitive markets struggling to remain at the top of the Google Maps results will get the most use out of Map Rank Tracker.

Map Rank Tracker allows you to build campaigns that monitor a designated area for the keywords you specify.

You can track your business or any of your competitors. You can even automate the tool to run a report at an interval you select.

Map Rank Tracker also allows you to:

Measure progress over time
Gather competitive insights
Track your real rankings based on user location
Set your grid size and distance
Track an unlimited number of keywords
Schedule reports weekly, monthly, or select manual parameters
Follow your own business AND your competitors

Pricing

There are two limits to the Map Rank Tracker: how many campaigns a user can produce in a month and how many credits they receive to use on data collection.

Credits are used to gather ranking data. For example, a map consisting of 5x5 grid nodes will cost 25 credits to scan per keyword.

Credits are refreshed monthly (on the first day of each month).

So, with 100 credits, you can run four 5x5 scans for one keyword, or if you need to scan two keywords, you can run two 5x5 scans for each keyword.

Semrush Local subscribers with a premium location have some limits already included in their functionality. You can find more details here.

Free Plan

You can try Map Rank Tracker right now with no commitment. You’ll get one campaign and 50 credits as a free user.

Map Rank Tracker Basic Paid Plan $30/month

Comes with: One campaign, 4,000 credits*

*Can only be purchased by Map Rank Tracker free users.

Semrush Local Premium Plan $40/month

Comes with: One campaign, 2,500 credits*

*Users pay only for the Semrush Local Premium plan. Users have Map Rank Tracker limits as part of a Semrush Local Premium plan purchase.

Additional Credits Package $5/month

Comes with: 1,000 credits*

*Can only be purchased by Local Map Rank Tracker and Semrush Local Premium paid users.

Additional Campaigns Package $10/month

Comes with: One campaign*

*Can only be purchased by Map Rank Tracker and Semrush Local Premium paid users.

How To Use Map Rank Tracker

To use Map Rank Tracker, head to the Local SEO toolkit and click on “Map Rank Tracker.”

1. Type your business name into the search bar.

To get started, users enter the name of the business they want to track into the tool’s search bar.

2. Add keywords you want to track. You can add your own keywords or use AI-generated recommendations. Right now, the limit is 100 keywords for a given campaign.

Add your target keywords into the box and hit the 'Return' key to start a new keyword.

3. Visualize your target area with the preferred grid size and distance – drag the collection of dots over your target or enter your parameters in the bar above the map. As an example: 7x7 grid, 0.5 kilometer.

The map will show a grid of dots. Grab and drag this grid with your mouse to your desired search area. You can also easily designate specific measurements above the map in the 'Grid settings' section highlighted with a red rectangle above the grid.

If you need to change the grid configuration after your campaign is created, please click the Pins button in your campaign list, and this will take you to the Edit campaign tab.

Please note that changing the grid configuration will not affect already existing historical scans.

4. Select how often you want to gather your ranking data in Schedule.

Select how often the scan should be re-run in the Schedule section.

5. Get a real-time snapshot of your/your competitors’ local visibility.

The scan will show you the Average Rank, Share of Voice, and Rank Distribution for your selected keywords.

6. Toggle between your keywords at the top of the screen, using the drop-down menu.

You can toggle between your chosen keywords by selecting them from a drop-down menu at the top of the screen.

7. Click a map pin to see the Top 20 businesses ranking for this pin. Each business pin is labeled with its corresponding position.

Click a pin on the grid and a pop-up window with a list of businesses ranking for this pin will appear on the right.

8. Check the mini heatmaps feature representing a series of historical heatmaps for a given keyword. This feature will help you check heatmap evaluation over time and easily navigate between different historical data nodes.

The mini heatmap feature can be found in the top left hand corner of the map.

The mini heatmap feature shows a series of historical heatmaps for a given keyword.

In the Campaigns list, you can sort all your campaigns by the Creation date, the Business name in alphabet/reverse order, and by campaign owner:

Map Rank Tracker Campaigns list with the sorting drop-down next to the search bar highlighted with a red rectangle.

List of campaigns in Map Rank Tracker. A filter on top of the report is open, suggesting to select campaigns owned by a user, user's team, or shared with the user by someone else.

What Do the Metrics Mean?

Below you’ll find a list of metrics that Map Rank Tracker offers users.

Average Rank

This is the sum of the business rankings for all map data points divided by the number of map data points. 21 is used for calculation if the ranking is greater than 20.

Share of Voice

Share of Voice is a weighted average rank metric. Higher rankings have more impact on this metric, and lower rankings have less (because the searcher sees businesses on higher rankings more often). Simply put, it’s a share of the search market for this keyword that this business gets compared to other businesses.

Rank Distribution

This is the general distribution of the rankings for this business: for what portion of map data points the business ranks within 1-3 positions (Good), within 4-10 positions (Average), within 11-20 positions (Poor), or out of the top 20 search results.

Frequently Asked Questions

What does Map Rank Tracker do?

Map Rank Tracker checks your business ranking on Google Maps. After you set up your business location, number of map pins (map grid), and a search query, Map Rank Tracker produces a heatmap report with your business rankings for every map pin.

Why do I need to monitor Google Map rankings?

You need to monitor Google Map rankings because Google Maps is an easy way for customers to find you through local search queries. If you’re not properly optimized for Google Maps, you could be losing business.

Can I set up Map Rank Tracker for a service area business (SAB)?

Yes, you can set up Map Rank Tracker for a service area business (SAB). Map Rank Tracker works for all types of business, including service area businesses. If your business is displayed on Google Maps, you can set up Map Rank Tracker for that business.

Can I set up Map Rank Tracker for my business and my competitors?

Yes, you can set up Map Rank Tracker for any business, including any of your competitors.

Can I use API with Map Rank Tracker?

Yes, you can use API to gather data from your Map Rank Tracker campaigns. You can find Map Rank Tracker API documentation here.

Can I view competitor data in Map Rank Tracker?

Yes, you can view competitor data in Map Rank Tracker. When you set up a Map Rank Tracker campaign for your own business, you get access to data from other competing businesses.

How do I start using Map Rank Tracker?

To start using Map Rank Tracker type a business name into the search field. The tool will return a list of results. Select your searched-for business from that list. If you can’t find a business, add the city or street name and search again. After you select your business, configure the map grid and add a search query (keyword) to create your first campaign.

What countries does Map Rank Tracker work in?

Map Rank Tracker works in any country around the world. If your business is on Google Maps, Map Rank Tracker can check its rankings.

What are the exporting options in Map Rank Tracker?

Map Rank Tracker supports PDF and CSV reporting.

How much does Map Rank Tracker cost?

At the lowest tier, Map Rank Tracker is free to use. With a free subscription, you get one campaign and 50 credits. The Basic plan comes with one campaign and 4,000 credits and costs $30 a month. You can use credits to gather ranking data. For example, a map consisting of 5x5 grid nodes will cost 25 credits to scan. Credits are refreshed on the first day of each month.

How are Google Maps rankings different from standard Google SERP positions?

A standard Google search returns any type of results it finds appropriate for the search query. For example, it may return a description of the product, a list of product alternatives, and ways to purchase the product. while a Google Maps search returns only locations and businesses.

I have a Semrush Local Premium plan. How do I use Map Rank Tracker?

With each purchased Semrush Local Premium plan, you get 1 campaign and 2,500 credits to use in Map Rank Tracker. Credits are refreshed monthly. For example, with 2,500 credits you can run 100 5x5 map scans. So if you have 3 Semrush Local Premium locations, you get 3 campaigns and 7,500 credits in Map Rank Tracker.

How do I cancel my Map Rank Tracker subscription?

If you would like to cancel your Map Rank Tracker subscription, please contact support at [email protected].

How do I give feedback on the Map Rank Tracker?

You can share your feedback about Map Rank Tracker at [email protected].

Is it possible to configure a specific time in Map Rank Tracker?

It is not possible to configure a specific time in Map Rank Tracker; it is the default for all users.