13 min read
What Is Generative AI and How Does It Work?
Discover how generative AI works plus artificial intelligence tools to support your marketing and advertising.Sydney GoJun 27, 2024
Sydney Go
Blog Editor AT Semrush
Sydney has been creating content for over 10 years. She has been a writer, content manager and coordinator, editor, and strategist. At Semrush, she’s a blog editor who makes sure each article is as accurate, optimized, and helpful as possible.
Expertise
- content writing
- content editing
- seo
Author
13 min read
What is Topical Authority? (+ How to Build It)
Topical authority is a site’s expertise on a subject earned through quality content. Here’s how to improve it.Sydney GoJun 26, 2024
21 min read
33 Best Marketing Software Tools [2024]
Marketing software includes all-in-one platforms, plus automation, social media, advertising, and SEO tools.Sydney GoJun 25, 2024
22 min read
How to Promote Your YouTube Channel: 25 Best Marketing Tactics
Get more video views and clicks by optimizing your content. Here‘s how to promote your YouTube channel.Sydney GoJun 20, 2024
9 min read
Branded vs. Non-Branded Keywords: What’s the Difference?
Understanding branded vs. non-branded keywords can help you boost online visibility and reach more users.Sydney GoJun 20, 2024
13 min read
11 Tips to Improve Your Google Maps SEO
Google Maps SEO can help improve your local search rankings and traffic. Here are 11 tactics to do it.Sydney GoJun 20, 2024
13 min read
Google Ads Campaign: Definition, Types, & Best Practices
Google ads campaigns provide you with a way to reach potential customers through targeted ads.Sydney GoJun 20, 2024
8 min read
What Is YMYL & How Does It Affect SEO?
“Your Money or Your Life” (YMYL) refers to topics that may affect users’ health, finances, safety, or well-being.Sydney GoJun 20, 2024
13 min read
SEO Tutorial for Beginners: What to Prioritize (and What Not to)
Use this SEO marketing tutorial to find out how to improve your website’s visibility in search engines.Sydney GoJun 18, 2024
23 min read
89 Compelling Blog Niche Ideas in 2024 (& How to Choose One)
Here is a list of 100+ blog niche ideas. Plus a step-by-step guide on how to choose one.Sydney GoJun 18, 2024
18 min read
Higher Education SEO: The Ultimate Guide for 2024
Increase traffic and applications at your college or university with these higher education SEO tactics.Sydney GoJun 14, 2024
17 min read
Enterprise SEO Explained: Its Advantages & Challenges
Discover the benefits and hurdles of enterprise SEO, optimizing large-scale websites for peak performance.Sydney GoJun 12, 2024
12 min read
12 Best Social Media Analytics Tools in 2024
Use social media analytics tools to track social performance metrics and make data-driven decisions.Sydney GoJun 12, 2024
11 min read
13 Leading Advertisement Ideas for 2024
Check out the top advertisement ideas you should experiment with this year to drive more sales.Sydney GoJun 12, 2024
13 min read
SEO for Manufacturers: Definition, Benefits, and Top Tactics
SEO helps manufacturers drive more traffic from search engines. So they can ultimately drive sales.Sydney GoJun 04, 2024
11 min read
The Customer Journey: Stages, Mapping, and Examples
Learn how to map out the entire customer journey to improve your marketing and customer experience.Sydney GoMay 31, 2024
Contributor
8 min read
Ecommerce Keyword Research: A Practical Guide
Ecommerce keyword research is the practice of identifying relevant search terms for your online store.Cecilia MeisDec 16, 2024
14 min read
What Robots.Txt Is & Why It Matters for SEO
A robots.txt file tells search engine bots which pages they should and shouldn’t crawl. Learn more.Carlos SilvaDec 13, 2024
5 min read
What Is a Title Tag? How to Optimize Your SEO Titles
A title tag is an HTML element that provides a webpage title for search engines and internet browsers to use.Ankit VoraDec 11, 2024
18 min read
SEO for Startups: 10-Step Blueprint for Growing Organic Traffic
SEO is a good investment for many startups. Use our step-by-step guide to grow organic traffic on a budget.Ravi PandyaDec 05, 2024