Discover our best SEO courses led by top experts
SEO courses provide valuable skills, strategies, and techniques to optimize online visibility and drive organic traffic. Excel in today’s digital landscape with our free digital marketing courses.
Why you should learn SEO
Learning SEO is essential because it boosts online visibility, enhances competitiveness, improves user experience, and opens career opportunities.
Who these courses are for
Our SEO courses serve digital marketers, website owners, content creators, small business owners, and career switchers who want to enhance their SEO proficiency.
Acquired skills
SEO courses provide valuable skills like keyword research, content creation, and link building, giving you a competitive edge to develop competitive strategies.Start learning actionable SEO tactics
SEO
Marketing
Semrush Academy
4 lessons
34 minutes
Certification
Mastering YouTube Search Trends and SEO Strategies
Learn the secrets of leveraging YouTube trends, SEO best practices, and effective keyword research to propel your channel forward. Uncover strategies to create standout videos that not only drive traffic, but also foster channel growth.
E-commerce
SEO
Luke Carthy
5 lessons
2 hours
Certification
How to Boost E-Commerce SEO with Internal Linking
Learn the strategic role internal linking plays in optimizing e-commerce SEO. From fundamental concepts and best practices, to practical approaches, this course will give you the tools needed to leverage internal linking for enhanced SEO performance.
SEO
Kevin Indig
7 lessons
44 minutes
Certification
Crafting a Winning SEO Strategy: A Guide for In-House Marketers
Gain a comprehensive understanding of SEO strategy, covering key elements such as crafting effective strategies, creating actionable roadmaps, leveraging competitive advantages, and presenting your plans to secure support and buy-in.
SEO
Semrush Tools
Semrush Academy
9 lessons
46 minutes
Certification
Navigating On-Page and Technical SEO: A Semrush Deep Dive
Master on-page and technical SEO in this comprehensive walk-through course. Boost rankings and visibility by optimizing web content and resolving technical issues for enhanced user experience.
SEO
Crystal Carter
5 lessons
39 minutes
Certification
How to Optimize for Mobile: The CRAFT of Mobile SEO
Learn how to optimize your website for mobile devices, enhancing user experience, driving organic traffic, and boosting visibility. Stay ahead in the dynamic digital landscape by mastering the best strategies and techniques for mobile SEO.
Business
SEO
Andy Crestodina
3 lessons
2 hours
Certification
Search and Conversions for Agencies: A Data-Driven Framework
After growing his digital firm from $0 to $7M in revenue without any advertising, Andy Crestodina is sharing the specific approaches that he used for both search and conversion, cheese and mousetrap.
Why learn SEO with Semrush Academy
It is free
Suitable for all levels
Led by industry experts
Proven tactics to use now
Tool-based workflow examples
Industry-recognized certifications
Earn Your Certificate from Semrush Academy
FAQ
How do I get a certification for SEO?
There are several avenues you can explore to obtain SEO certification. Many reputable organizations and online platforms offer certification programs that validate your proficiency in SEO. One popular option is to enroll in an SEO course or training program, where you will gain in-depth knowledge and practical skills required for SEO. Upon successful completion of the course, you may receive a certificate of completion or a specific SEO certification. Here at Semrush Academy, we offer certifications that not only validate your SEO expertise but also demonstrate your proficiency in using specific SEO tools and strategies. By earning a certification in SEO, you can enhance your credibility, stand out among peers, and increase your career opportunities in the field of digital marketing.
Are SEO courses worth it?
Yes, SEO courses are highly valuable and worth your time, especially for the career benefits they offer. Reputable courses provide in-demand knowledge and skills, along with insights from industry professionals. They offer practical examples and tips to navigate SEO effectively, enabling you to optimize websites, drive organic traffic, and boost search engine rankings. Therefore, enrolling in an SEO course can be a rewarding step toward advancing your career and staying competitive in the digital marketing field.
Are all SEO courses free?
While there are many free comprehensive and specialized SEO courses available online, several do come with a cost. Some platforms even offer a combination of free and paid courses, allowing learners to choose based on their budget and specific learning needs. Semrush Academy provides learners with free, in-depth, hands-on learning experiences led by industry experts who specialize in SEO.
Can I learn SEO myself?
Absolutely! Learning SEO on your own is entirely possible. With the right resources and dedication, you can acquire the necessary knowledge and skills. At Semrush, we offer self-paced courses that allow you to learn SEO at your own convenience. You can take the courses in an order that makes the most sense to you, ensuring a customized learning experience that suits your needs and preferences. With our comprehensive courses, you'll have the tools and guidance to effectively learn SEO and enhance your digital marketing skills.
Is SEO hard to learn?
SEO can be challenging to learn, given its dynamic nature and ever-evolving best practices. Semrush Academy offers SEO courses led by industry experts who provide actionable tips and insights to ensure you are well-prepared for the demands of today's digital landscape. With their guidance, you can overcome the challenges and gain the knowledge and skills necessary to excel in SEO.
How do I enroll in a course?
Enrolling in a Semrush Academy course is a simple and straightforward process.
To enroll in a course, follow these steps:
- Visit the Semrush Academy page
- Browse the available courses and select the one you are interested in
- Click on the course to access its dedicated page
- On the course page, you will find detailed information about the course content, duration, and any prerequisites
- Look for the "Enroll" or "Start learning" button and click on it
- If you already have a Semrush account, log in to proceed; otherwise, create a new account by providing the required information
- After logging in or creating an account, you will be enrolled in the course and you can start learning immediately
Can I enroll in multiple courses?
You can absolutely enroll in multiple Semrush courses. Semrush offers a variety of courses covering different aspects and levels of SEO. Each course provides specific knowledge and skills that can be valuable for your professional development. You have the flexibility to choose and enroll in multiple courses based on your learning goals and interests. Whether you want to enhance your SEO skills, learn about local SEO strategies, or dive into GA4 for SEO, Semrush offers a range of courses that you can take simultaneously or at your own pace.
What’s the best course to take for a beginner who is new to SEO?
For beginners in SEO, our recommended starting point is the course SEO Principles: An Essential Guide for Beginners. This course provides a comprehensive understanding of SEO and its application to marketing strategies. You will delve into the three key components of SEO (on-page SEO, technical SEO, and off-page SEO) while also gaining fundamental knowledge in keyword research.
Are there courses specifically focused on applying and utilizing Semrush’s SEO tools?
Absolutely! Semrush offers several courses that provide practical use cases for our SEO tools. A great place to start is our SEO Crash Course with Brian Dean where you’ll learn the key foundational steps you need to rank in Google.